Colgates smile for good toothpaste is their first toothpaste which is organic and natural. It also comes with fully recyclable packaging with both the tube and the carton ability to be recycled. This protective Eco toothpaste is suitable for vegans and is formulated with 99.7% of ingredients from natural origin that provide optimal everyday protection. Our packaging is designed to empower you in your buying decisions, clearly outlining each ingredient and its role within the formula.